Disney deals boost Camp Rock
Disney Channel’s music-filled
movie Camp Rock has notched up
sales in 78 territories after the latest
deals were announced at MIPCOM.
The story of a talented teenager and
jaded pop star who find fusion at
a talent camp was an instant ratings
hit at its European free-TV launch,
on ProSieben in Germany on Sep-
tember 20, and airings in Spain and
Portugal topped their time slots.
Camp Rock has already reached
more than 74 million viewers
worldwide.
Meanwhile, Disney’s expansion
into digital content distribution con-
tinued with two deals in Cannes.
Hit drama Ugly Betty was licensed
to Canada’s CityTV via an ad-funded
video-on-demand agreement.
Season three will be available via
the broadcaster’s website 24 hours
after it has been broadcast on
CityTV’s free television service.
Microsoft and Disney announced
plans to offer content from Stage
9 Digital Media, the new-media
content studio from Disney-ABC
Television Group, to MSN Video
viewers across Europe.
The agreement covers two short-
form scripted comedy series,
Squeegees and Voicemail.
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