Which Video Categories Dominate?

Which Video Categories Dominate?

We had this unused chart left over from our previous study, in which we took a sample of 10,000 videos deployed by TubeMogul that at least achieved 1,000 views in the first 90 days and looked at viewership over time. Here are the same 10,000 uploads, broken down by video category:
TubeMogul - Average Video Uploads By Category
No doubt our users will have insights, but a few categories stuck out (or at least to me):

  • 8% for “Science & Technology?” Wow.
  • Music videos log massive views, but only represent about 6% of our sample.
  • Anyway, you be the judge.

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