How can you use fan activity to support your main business?
As we’ve seen, the digital world lets you reach audiences directly, eliminate the middle man and disintermediates the big boys. But for many producers, that is a very big leap. Most producers operate as business-to-business companies. Whether you sell TV to broadcasters, secure distribution for film or get game publishing deals, you can still create compelling sales tools that take advantage of fan activity.
42 Entertainment lives (and pitches) by the mantra: “Experience is King”, “Content is Queen”, and “All the world is our stage”. With this resonating, content producers will hold court when pitching to a broadcaster, studio or game publisher.
Please enter the url to a YouTube video.Think of digital fan communities as focus groups waiting to be mined.
- Count your fans
- Use fan reviews
- Cite fan forums
- Use fan art/fan productions
Package this up in a colourful pitch that demonstrates your depth of knowledge about your key audience, its demographics and psychographics. Show your buyer that you are ahead of the game when it comes to supporting publicity, promotion and sales efforts.