Vancouver Game Summit 2008
Vancouver Game Summit 2008 – Untapped markets, Who are the customers?
The Vancouver Game Summit’s management track panel “Untapped markets, Who are the customers?” explores the changing demographics of console, handheld, casual and mobile games. What is the state of the current client base and where is it forecasted to be in the future? This panel provides current data on what groups have not yet been accessed representing new markets and opportunities for the game designs of tomorrow for both large and small studios. Catherine Warren, FanTrust President, advocates for the young and 50+ female markets, and sheds light on how content and community can successfully be build around these untapped markets.