MIDMA Speaker Series presents Catherine Warren – April 25, 2008

Digital audiences are changing the revenue, delivery and engagement strategies of entertainment companies – meaning “first window” is no longer synonymous with “TV” or “cinema”.

In her lunch-hour MIDMA Speaker Series session, FanTrust Entertainment Strategies President Catherine Warren will walk through:

• Case studies of how new entertainment companies are capitalizing on digital fans (and what some entertainment companies are doing wrong)
• Business and revenue models that have garnered critical success with fans – and profits
• How producers can grow their sales opportunities (and shorten their sales cycle) by seeking out new business-to-business relationships
• Financing: the usual suspects – and what investors are looking for

The MIDMA Speaker Series with the support of the Province of Manitoba Department of Science, Technology, Energy & Mines, Industry Canada and Red River College, will take place from 12:00 PM – 1:00 PM at Red River College Princess St. Campus in the Great West Life Lecture Theatre, on Friday, April 25, 2008.