Here's why TV is in trouble
People in the TV business are some of the most creative people you will ever meet. So why is it that the body set up to market the major broadcasters to advertisers (Thinkbox) allows you, via their site, to watch some of the most creative, clever adverts you will ever see… but you can’t embed the ads in a blog post or share them on a MySpace on Facebook profile.
Like, er, duh.
This would be obvious to anyone working in the ‘digital media’ business, but to the TV guys? Computer says no.