Touching All Screens

Touching All Screens

The Producers Guild of America
New Media Council East
presents the
2007-2008 Panel and Salon Series
Monday, October 29, 2007
Touching All Screens: How to Produce Award Winning Cross-Platform Content

Creating a hit show on television is one feat of magic. Creating an entire hit cable network that extends programming beyond the T.V. and onto PC and mobile screens, with the same intensity of following – is transcendent. Bravo, the cable network owned by NBC Universal that has developed huge cross platform followings for such staples as ‘Queer Eye,’ ‘Project Runway,’ and ‘Top Chef,’ has been the bellwether for how to deliver value on all platforms, for audiences and advertisers alike.

Please join us for a conversation featuring:
Lisa Hsia, Senior Vice President of New Media, Bravo
Lisa Hsia was appointed Senior Vice President of New Media for Bravo in 2005, joining the company from NBC News, where she served as Vice President of News. She is responsible for identifying and maximizing programming opportunities for Bravo in new media, facilitating business initiatives in wireless, digital, home video, as well as securing international and ancillary rights. She also develops original programming and external opportunities for digital programming. Lisa was named Vice President of NBC News in July, 2001, where she was responsible for a wide range of duties, including executive oversight of primetime news programming for TODAY and NBC News Productions. She had been a Senior Producer for ‘Dateline NBC’ since 1994. She joined NBC News from ABC News, where she was a Producer for ‘Prime Time Live’ from 1989-1992. Prior to ABC News, she was a Producer for public television and was both Producer and Associate Producer for two feature films, ‘A Great Wall’ and ‘Old Enough,’ both released by Orion Classics.
Lisa graduated Magna Cum Laude from Harvard University. She is the recipient of six Emmy awards and currently serves on the board of the Asian American Media Center, which supports the development of Asian Pacific film/video projects for public television.

Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council
A board delegate of the PGA New Media Council since 2006, and a PGA NMC member since 2004, Chris Pfaff leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division.

A wine and cheese reception will precede the programming.


The Producers Guild of America (PGA) is the premier industry association for entertainment producing professionals. For more information about the PGA New Media Council and to access a membership application, please visit:

For more information about the PGA and to access a membership application, please visit:

Previous events in our series can be accessed in both webcast format at:

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