ICE 2007

Most broadcasters now favour projects that deploy interactive platforms and advanced marketing strategies. How can producers benefit from these new demands and turn them into new opportunities? How does the value chain work for interactive genres like mobisodes, social networks and games? What are some of the best practices regarding thorny rights issues? FanTrust President Catherine Warren moderates an international discussion on the most current strategies for intersecting platforms of broadcast, broadband, gaming, mobile and social media.