Disney Films now on Xbox LIVE

Microsoft and Disney announced at the E3 Media and Business summit that a selection of films are available for download on Xbox LIVE Marketplace. Classic films and new releases from fifteen of Disney’s partners will be available for download in high definition and standard definition based on Microsoft’s points system.

This announcement marks yet another collaboration on digital delivery and cross-platforming of HD entertainment, not to mention, the increased partnering of video games and films. This was a no-brainer for Disney given that in seven months Xbox Marketplace has seen 10 million downloads and the game platform already has a built in and engaged audience. As for Microsoft, movies have been available for digital download for some time now on rival iTunes, but not immediately in HD. It looks like in this case Microsoft is one step ahead of Apple.