Licensing Executives Society

Licensing Executives Society – Digital Rights Deal Making in the Entertainment Industry – Business and Legal Aspects
What are the multi-platform business relationships that a children’s animation studio must strike to achieve its digital ambitions? Catherine Warren, along with client Studio B, pull back the curtain on digital rights deal-making in the entertainment industry, exploring not only B2B digital relationship structures, but the necessity of a B2F (Business-to-Fan) strategy. Catherine delves deep into the blogosphere, examining the phenomenon of producer’s blogs and fan blogs related to particular entertainment intellectual properties. What are the value propositions? How might a studio approach rights issues while respecting their fans?