Integrated Media Association

Integrated Media Association
What can public broadcasters learn from industries outside broadcasting when it comes to improving digital returns-on-investment? What has network television successfully applied from the public broadcasting business model? Speaking at the 2004 Integrated Media Association conference in San Diego, FanTrust President Catherine Warren addressed best practices and common pitfalls in online broadcasting. The conference drew hundreds of executives from 73 public broadcasting stations, networks and organizations, including National Public Radio, the BBC and CBC.