Fiscal Reality Television
Fiscal Reality Television: A Survivor’s Guide to New Media Business Intelligence is a quick read that illuminates how the best broadcasters get value from their interactive assets and profitably meet the interactive expectations of audiences. Featuring in-depth one-on-one interviews with senior entertainment executives, this report offers tools-of-the-trade that help broadcasters make strategic business decisions about television show websites, iTV and Mobile TV.
“As new media becomes mainstream, and traditional television faces a mid-life crisis, there is no better time for broadcasters to capitalize on interactive audiences, deep data and all associated advertising opportunities,” says FanTrust President Catherine Warren, author of the report. “Online fans in particular represent tremendous untapped potential.”